Friday, April 27, 2007
Clients! Part 2.
Looks like we've got a theme going here to close out the week.
Today from AdAge.com's Small Agency Diary blog – this piece that suggests a solution should you have one or all (or all-in-one) of the 8 Types as a client. The author asks,
"...what happens when the client doesn't want to be led?".
This is a question we're always wrestling with. In the ad/mktg biz there's a tendency by a great number of clients to receive your informed and considered professional opinion as something more like a suggestion if not outright harebrained buffoonery. The author's solution? Fire 'em.
If you haven't guessed – I had a client this week who was havin' none of it.
Oh, and sometimes it is harebrained buffoonery. But, as they say: The exception proves the rule.